The Story of the Orange Buffalo
The concept began when Nick visited his childhood friend Mike who was living in the United States. They took a road trip across the US and soon discovered a shared passion for Buffalo Wings and America cuisine.
A few months after that trip, Mike returned to the UK. It’s at this point they decided to go out and try to find some buffalo wings. To their amazement and disappointment, London offered very little choice and the quality was so far from the America standard. They both recognised an opportunity in the market and after a drunken handshake decided to create their own unique hot sauce for wings.
Several months of development and research followed, testing their new sauce and product at events and with family and friends. Mike never returned to New York and within weeks they had refashioned an old catering trailer creating what is still today the original The Orange Buffalo.
In the summer of 2012, they found a permanent home for their food truck within The Old Truman Brewery in London’s fashionable Shoreditch, exposing the brand to a great mix of tourists, locals, shoppers, hipsters and city workers.
The boys found their sauces were gaining excellent reviews from a wide range of clientele and then they cleaned up at the UK’s first chicken wing competition – winning every award. Crucially, it was their sauce that beat all the other restaurants using Frank’s Hot sauce which was the festivals sponsor and known around the globe as the number-one-selling wing sauce.
The street food scene in London was now boiling hot and The Orange buffalo was asked to trade with the very popular ‘Street Feast’ – a collective of the city’s top street food vendors. Again they received great press and proved themselves to be one of the busiest traders.
Taking the brand to festivals was the next natural step so they built a 6x6m kitchen to hit the thousands at festivals such as The British Summertime Festival, Field day and Red Rooster. Running parallel to this, they created smaller market stall setups catering for companies such as Pinewood Studios, The Warner Brothers and regularly appearing at food events.
In addition, in November 2014 they were approached by The Joker – a newly refurbished pub and live music venue in Brighton – to take over their kitchen. This was a great test to see if their product worked outside the street food scene. They created a broader menu but kept things simple, fun and inventive, always engraining their ethos into the team: ‘every thing the Orange Buffalo has ever done culminates in the portion you’re about to sell’.
The Brighton kitchen is now a hugely popular destination in Brighton and is still gaining a loyal following and growing steadily.
Most recently the truck in the brewery won Time Out’s best restaurant in Shoreditch & Hoxton, at the Love London awards, beating the likes of Dishoom & All Star Lanes.